About the Programme
As global attention on sustainable tourism intensifies, the Latin American Travel Association (LATA) is uniquely positioned to champion Latin America as a leading destination for sustainable tourism. LATA is committed to fostering a purpose-driven, collaborative community dedicated to promoting sustainability, supporting its members, and driving meaningful change across the region.
Vision
To position Latin America as a global leader in sustainable tourism, with LATA recognised as a transformative force in advancing positive environmental, social, and economic impacts within the travel industry.
Mission
LATA’s mission is to create a collaborative and supportive community where members can share knowledge, tackle challenges, and develop innovative, practical solutions. We equip our members with the tools, education, and incentives to:
- Foster sustainable practices.
- Enhance resilience and inclusivity in the travel industry.
- Protect and celebrate the cultural and natural wealth of Latin America.